Leave room to whisk in the bowl
A matcha bowl needs space for movement as well as room for liquid. Judge its interior with the whisk you actually use.

Usable space is below the rim
A bowl can hold the right amount of water and still feel too cramped for whisking. The moving whisk needs room across the base, and the liquid needs headroom as it moves. A narrow breakfast mug often makes that movement awkward, even when its total capacity is generous. Look at the shape of the interior rather than choosing entirely by the volume printed in a product description.
Set your whisk inside the dry, clean bowl and imagine a small, quick back-and-forth movement. The tines should not be forced against steep corners or a narrow neck. Then practise gently with a little cool water on a stable surface. This lets you see whether the bowl slides or splashes before you add hot water and matcha. Keep the movement controlled rather than trying to create foam through force.
Choose for drinking or for pouring
If you plan to drink directly from the bowl, consider how it feels in both hands and at the lip. A very large mixing bowl may offer plenty of whisking room but be uncomfortable to lift for a small serving. If you mostly make lattes in another cup, a bowl with a useful pouring spout may simplify the transfer. Those two routines can reasonably lead to different choices.
The interior surface should suit a delicate bamboo whisk. Avoid using a damaged bowl with chips or sharp rough areas where the tines travel. Decorative texture on the outside is a separate matter from the surface used for preparation. A stable foot also helps: the bowl should stay put during ordinary whisking rather than rocking as soon as your hand changes direction. Keep the work surface dry enough for secure handling.
Let the serving size stay modest
Follow a recipe suited to the matcha and style you want, leaving room above the prepared amount. More capacity does not mean that the bowl needs to be filled. When making several servings, check whether your whisking motion still works at that scale; two smaller preparations may be easier than one crowded bowl. Clean the bowl according to its maker's guidance after use and inspect it as you dry it. The most useful matcha bowl is one that makes preparation, lifting and the final sip feel equally comfortable.